Tropical Leaves

Ph.D. Candidate, UCSD

 

BEHAVIORAL MARKETING

I am a Ph.D. candidate in Marketing at the Rady School of Management at UC San Diego.

My research focuses on consumer Judgment and Decision-Making, and I am particularly interested in understanding how and why the consideration of negative information shapes consumers' preferences and behavior. For example, I study how learning about scandals or misconduct allegations affects consumers' morality judgments and subsequent consumption. My research also explores how people deal with responsibility for negative outcomes, and even how negative language affects their attitudes and judgments of confidence. 

I work with different research methods—specifically, I love to complement experimentation with observational data analysis.

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GIULIA MAIMONE

Ph.D. Candidate, UCSD

B E H A V I O R A L   M A R K E T I N G
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