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Tropical Leaves

Ph.D. Candidate, UCSD

 

BEHAVIORAL MARKETING

I am a postdoctoral scholar in the Behavioral Decision Making group at the

Anderson School of Management at UCLA.

My research focuses on consumer judgment and decision-making, and I am particularly interested in understanding how and why the consideration of negative information shapes individuals' preferences and behavior. My research can be grouped into two main streams: (1) transgressions and moral judgments; and (2) attributions and inference making. For example, I study how learning about scandals or misconduct allegations affects moral judgments and subsequent behavior. My research also explores the social judgments resulting from moral and political polarization, and even the antecedents and behavioral consequences of individuals' attributional preferences. 

I am an experimentalist, and I love to complement experimentation with observational data analysis.

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GIULIA MAIMONE

Postdoctoral Scholar, UCLA Anderson

B E H A V I O R A L    S C I E N C E
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