
I am a postdoctoral scholar in the Marketing Department at the University of Florida's Warrington College of Business.
My research examines how basic cognitive processes—such as categorization, causal attribution, and information representation—shape how we evaluate others, form beliefs, and make decisions.
A primary stream of my research focuses on moral and political polarization. For example, I study how social categorization shapes intergroup judgments and can amplify divisions even in the absence of strong ideological disagreement, and I examine the sources of ideological bias of opposing partisans. I also study how moral judgments of transgressions and misconducts affect the production and diffusion of knowledge within scientific communities.
A second stream focuses on how conceptual structures—that is, how people mentally represent situations—influence decisions across social and economic contexts. For instance, I study how different ways of construing agency shape attributional preferences for negative outcomes, how semantic polarity affects language processing and belief formation, and how consumers misperceive non-linear discount structures, leading consumers to choose dominated options.
Across my work, I aim to understand how cognition interacts with complex social environments, with implications for reducing polarization, improving communication, and promoting better outcomes in social and market settings.
Last but not least, I am enthusiastically committed to open science practices.



