Ph.D. Candidate, UCSD
I am a postdoctoral scholar in the Behavioral Decision Making group at the
Anderson School of Management at UCLA.
My research focuses on consumer judgment and decision-making, and I am particularly interested in understanding how and why the consideration of negative information shapes individuals' preferences and behavior. My research can be grouped into two main streams: (1) transgressions and morality judgments; and (2) attributions and inference making. For example, I study how learning about scandals or misconduct allegations affects morality judgments and subsequent behavior. My research also explores people's attributional preferences over negative outcomes, and even how different linguistic processes affect message efficacy.
I work with diverse research methods—specifically, I love to complement experimentation with observational data analysis.