Ph.D. Candidate, UCSD
BEHAVIORAL MARKETING
I am a postdoctoral scholar in the Behavioral Decision Making group at the
Anderson School of Management at UCLA.
My research focuses on consumer judgment and decision-making. I am particularly interested in understanding how and why the consideration of negative and ambiguous information shapes individuals' preferences, judgments, and behavior.
For example, I study how people make moral judgments when learning about others' transgressions, how moral and political polarization affect social judgments, how people form and update their beliefs, and the antecedents and behavioral consequences of individuals' attributional preferences.
I am an experimentalist, and I love to complement experimentation with observational data analysis.