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Tropical Leaves

Ph.D. Candidate, UCSD



I am a postdoctoral scholar at UC San Diego.

My research focuses on consumer judgment and decision-making, and I am particularly interested in understanding how and why the consideration of, mostly negative, information shapes consumers' preferences and behavior. My research can be grouped into two main streams: (1) transgressions and morality judgments; and (2) attributions and inference making. For example, I study how learning about scandals or misconduct allegations affects consumers' morality judgments and subsequent consumption. My research also explores how people deal with responsibility for negative outcomes, and even how linguistic cues affect their attitudes and behavior. 

I work with different research methods—specifically, I love to complement experimentation with observational data analysis.



Postdoctoral Scholar, UC San Diego

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