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Tropical Leaves

I am a postdoctoral scholar in the Marketing Department at the University of Florida's Warrington College of Business.​​

  

My research examines how basic cognitive processes—such as categorization, causal attribution, and information representation—shape how we evaluate others, form beliefs, and make decisions. 

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A primary stream of my research focuses on moral and political polarization. For example, I study how social categorization shapes intergroup judgments and can amplify divisions even in the absence of strong ideological disagreement, and I examine the sources of ideological bias of opposing partisans. I also study how moral judgments of transgressions and misconducts affect the production and diffusion of knowledge within scientific communities.

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A second stream focuses on how conceptual structures—that is, how people mentally represent situations—influence decisions across social and economic contexts. For instance, I study how different ways of construing agency shape attributional preferences for negative outcomes, how semantic polarity affects language processing and belief formation, and how consumers misperceive non-linear discount structures, leading consumers to choose dominated options. 

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Across my work, I aim to understand how cognition interacts with complex social environments, with implications for reducing polarization, improving communication, and promoting better outcomes in social and market settings. 

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Last but not least, I am enthusiastically committed to open science practices.

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GIULIA MAIMONE

Postdoctoral Scholar, University of Florida

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